Used goods trading platform Joonggonara (CEO Choi In-wook) announced on the 17th that it has received additional investment from its existing largest investor, Eugene Asset Management. The investment amount was not disclosed.
This investment is an additional investment made following Eugene Asset Management's acquisition of Joonggonara in 2021, and is interpreted as a decision that reflects Joonggonara's recent business performance and future growth potential.
Through the 'Safety Guarantee Project' launched last year, Joonggonara restructured its transaction system, applied secure payment as the default, and implemented app-centric safety policies. As a result of these measures, the user base expanded, and platform revitalization and profitability improved simultaneously.
In fact, in the fourth quarter of last year, the average monthly active users (MAU) of the Joonggonara app increased by approximately 1.5 times compared to the previous year, and payment fee revenue increased by approximately 3.1 times. Based on this, the company has continued its surplus trend by achieving the monthly break-even point (BEP) in terms of operating profit for consecutive months in January and February of this year.
Joonggonara plans to leverage this investment to expand its overall business, including strengthening technology and security capabilities, improving operational efficiency, and enhancing services.
Eugene Asset Management stated, “Junggonara has stabilized a revenue model centered on secure payments based on accumulated user data and transaction information,” adding, “This change is leading to tangible results, and there is sufficient growth potential.”
CEO Choi In-wook stated, “Through this additional investment, our business strategy and growth potential have been recognized once again,” adding, “We will further strengthen our platform competitiveness to establish ourselves as the standard platform for the second-hand trading market.”
Meanwhile, recently, second-hand trading platforms are actively pursuing strategies to enhance transaction reliability and expand profitability by strengthening secure payment systems and user convenience.
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