– Driven by over 30% of total sales, exceeding 100,000 users in just one year since launch
– Up to 10% discount on special exhibitions, Ten by Ten coupons, and other benefits provided… Also running a project to support intangible cultural heritage artists
'Ideas', the largest handmade commerce platform in Korea operated by Backpacker Co., Ltd. (CEO Dong-hwan Kim), announced on the 23rd that the number of regular subscribers to its paid subscription service 'd+ Membership' exceeded 100,000 in just one year since its launch.
The d+ membership, which was launched in June of last year, offers benefits such as ▲up to an additional 10% discount on Ideas special exhibition works every month ▲Ideas 4,000 won discount coupon ▲Ten by Ten 20% discount coupon, maintaining an average monthly new member sign-up rate of 20%, and surpassing 100,000 cumulative paid subscribers in just one year since its launch.
The average monthly visit rate of D-Plus Membership members was 92%, and the purchase conversion rate was 63%, which greatly exceeded the overall average, and achieved the result of driving more than 30% of Ideas' total sales last year.
In addition, Ideas is returning half of the profits from the Diplus membership to promote the transmission of intangible cultural heritage and the development of the craft industry. The representative project, 'Intangible and Infinite', regularly introduces intangible cultural heritage artists to customers, and this month, it presented 'Intangible and Infinite', a collaborative work between Jeon Sang-gyu, a brush craftsman with 60 years of experience, and Kwak Seon-hye, a Dancheong master who has the traditional technique of painting patterns and pictures on palaces and temples.
In addition, Ideas is holding its largest promotion of the year, 'Ideas Day', until July 7th to celebrate its 11th anniversary. ▲Various discount events including author competitions, best discounts, and daily specials ▲10,000 points given to annual D-Plus membership subscribers and unlimited subscriber invitation events ▲Daily lucky boxes and weekly coupons given out ▲Points and coupon reward benefits, etc. are also in operation, and D-Plus membership members can also receive an additional discount of up to 20% in author competitions.
Kim Dong-hwan, CEO of Backpacker, said, “The D-Plus membership is not just a simple benefit; it is a link that allows customers and artists to grow together, and it plays an important role in spreading the value of traditional crafts.” He added, “We will continue to work to ensure that more customers can easily access new works and cultural values.”
Meanwhile, Ideas has established itself as a leading handmade platform in Korea with 20 million cumulative app downloads, KRW 1.36 trillion in cumulative payment, 36 million total orders, 16,200 participating artists, KRW 1.782 billion in cumulative artist sponsorship, and 82,800 fans of popular artists.
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