Trendy AI announced that it will hold the global online exhibition 'K-Beauty Trend Summit 2025' from November 3rd to 21st.
This summit is structured around 'Trend', 'Brand', and 'Manufacturer' weeks, with a structure that leads to actual purchase reviews and follow-up meetings between participating companies and overseas distributors. In particular, through the 'Buyer Week' program, which is being introduced for the first time this year, 1:1 meetings will be held on-site in Seoul (September 10) and online (November 24-28).
According to Trendy, it has accumulated over 1.8 million trend reports viewed in 112 countries around the world, and the majority of users are identified as actual distributors and sourcing managers. The platform is structured to automatically analyze information on both the demand and supply sides, such as product ingredients, efficacy, price, sales ranking, and review keywords, based on data collected from 25 global distribution markets.
In addition to the opportunity to connect directly with buyers, participating brands will receive a variety of practical promotional support, including the creation of exclusive pitching content, exposure in a global newsletter, and provision of a brand-specific page. Many of the companies that participated in last year’s summit created cases that went beyond short-term exposure and led to tangible results.
The new brand THOME recorded the most views on the platform immediately after the summit with content reflecting the 'glass skin' trend, and succeeded in entering Olive Young and Amazon with a 3,300% increase in sales in the second half. COSMAX emphasized that it is the manufacturer that produces the most popular products based on consumer review data, and achieved its best quarterly performance ever in the first quarter of 2025. GREENCOS effectively introduced its portfolio brands centered on the US and Southeast Asian markets, and its annual sales grew from approximately KRW 50 billion to KRW 80 billion.
“AI-based analytics allowed us to compare manufacturers’ capabilities at a glance, making it an efficient matching experience for buyers,” said Angela Gutierrez, Senior Manager at Chalhoub Group.
Trendy CEO Cheon Gye-seong said, “It is becoming increasingly difficult to maintain competitiveness in the global market with products alone,” and added, “We will structurally support domestic companies so that they can quantify their strengths through data and persuade with content.”
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