The Jeju Creative Economy Innovation Center announced on the 23rd that the childcare company Bel Abel Farm Co., Ltd. signed an exclusive export contract for pet products worth approximately 300,000 dollars with a Taiwanese importer. This contract is part of Bel Abel Farm’s full-scale entry into the global market, and is evaluated as an example of the potential for overseas expansion of the K-pet food industry.
Bel Abel Pharm operates a pet healthcare brand called ‘FROM HALLA’ based on Jeju Island’s natural raw materials, and its main product is additive-free, high-quality feed. The brand has positioned itself as a premium pet food product group in the Taiwanese market by emphasizing Jeju Island’s clean raw materials.
This export contract was promoted after Bel Abel Farm continued to receive repurchase inquiries via SNS and email after participating in the Taiwan Pet Expo last year. During this process, about 20 Taiwanese distributors visited Jeju in person and showed interest in importing the product, which resulted in an exclusive contract with Global Fortune Corporation.
Bel Abel Pharm, following its entry into the Thai market last year, has been reorganizing its organizational structure this year to expand its global presence, including by recruiting overseas personnel. It has secured personnel from the UK, Australia, the US, Japan, and Taiwan, and has assigned them to roles in local market research and distributor negotiations. It plans to expand its export regions to Europe and North America in the future.
CEO Moon Hyun-ah said, “This export was achieved through our internal capabilities, from developing the local market to signing the contract,” and added, “We will enter the global market with products that apply our prevention-oriented traditional medicine philosophy to pet healthcare.”
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