Crowdfunding platform Wadiz announced on the 23rd that its subsidiary, investment corporation Wadiz Partners, invested in PJ Nature Co., Ltd., which operates the underwear brand 'TAMIM.'
This investment was selected as a representative case for the first half of 2025 for 'Next Brand', a brand growth support program operated by Wadiz Partners. Next Brand is a program that discovers early-stage brands with growth potential and supports scale-up in various aspects such as funding, distribution, and marketing. The program is structured to simultaneously seek funding and market entry by linking Wadiz's own fund (Lycon Fund) with the Ministry of SMEs and Startups' LIPS (Local Startup Platform Construction Support Project).
Wadiz Partners analyzes brand growth potential based on approximately 1,800 funding data cases every month, and has selected a total of 20 brands so far, recording an average annual sales growth rate of over 45%.
“Tamim is a brand that is quickly gaining a fan base based on its technological prowess and design innovation,” said Kang-Seob So, CEO of Wadi’s Partners. “We will continue to expand our investment centered on local and lifestyle brands with potential and continue to discover success stories in the ‘Lycon’ field.”
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