Sechkies (CEO Lee Soo-yeon) announced on the 20th that they will be participating as an official athleisure brand partner in the '11th UN World Yoga Day' event to be held at Gwanghwamun Square in Seoul on June 21st.
'UN World Yoga Day' is an international commemoration designated by the United Nations (UN), and is a global event that promotes the value of yoga and promotes physical and mental health. This year, it is held under the slogan 'Discover Your AURA!'
This is the first event that Sechkies will officially participate in since signing a business agreement (MOU) with the Korea Yoga Association in February, and they plan to introduce the brand's history and present various experiential programs.
At the site, there will be a 'History Wall' that documents the 10-year growth process of Sechkies' brand, as well as an exhibition space where visitors can directly experience the fabric adhesion and elasticity of their signature 'Black Label Signature' series.
In addition, customer participation events will be held in which participants perform yoga poses or solve brand-related quizzes. There will be a ‘peak pose zone’ using dice of different difficulty levels, a ‘quiz event’ to ask about brand knowledge, and an SNS participation program that will provide prizes when a photo zone photo is taken and posted with a hashtag on SNS.
A representative from Sechkies said, “It is meaningful to be an official partner for such a meaningful international event as the UN World Yoga Day,” and “We have prepared various programs so that participants can have a healthy and enjoyable time through yoga and athleisure.”
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