SNP Lab (CEO Jaeyoung Lee), a data platform company based on personal information protection technology, participated in 'Smart Tech Korea (STK 2025)' held at COEX in Samseong-dong, Seoul from June 11th to 13th and introduced its on-device AI-based healthcare solution 'AiD'.
'AiD' is a platform that provides customized health management services in areas closely related to personal daily life, such as health functional foods, diet, food, and insurance, under the slogan of 'Redesigning health with on-device my data'. In particular, it is evaluated to have differentiated technology in terms of personal information protection in that it performs AI federated learning based on personal data stored in the terminal, enabling precise analysis and recommendations without external transmission.
SNP Lab has minimized security risks from external threats such as hacking by analyzing data directly on the user terminal and providing services without a central server through core technologies such as on-device data analysis, federated learning AI, LDP (Local Differential Privacy), and DID (Decentralized Identifier). Based on this, it is implementing hyper-personalized services in various fields such as health, finance, and shopping.
In addition, SNP Lab built the first LDP commercial platform in Korea and recently developed a mobile software development kit (SDK) to enable easy application to various app environments.
An SNP Lab official said, “The future of digital healthcare is a platform that safely protects data while contributing to actual health improvements,” adding, “We will go beyond technology-centered innovation and build a human-centered data utilization ecosystem.”
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