-Xiaomi and Moloco Strengthen Global Advertising Performance Optimization with Advanced Machine Learning Technology
Moloco (CEO: Ik-jin Ahn), a machine learning solutions company, announced a strategic partnership with Xiaomi’s International Internet Business Department. Xiaomi currently has over 702 million monthly active users (MAU) worldwide. This partnership will support the growth of app developers in the global market and provide more efficient advertising solutions to help brands reach a wider audience and deepen user engagement. With Xiaomi’s market-leading global resources in over 100 countries and regions, brands can achieve more accurate target user reach, increase user engagement, and maximize advertising performance.
Through this partnership, Moloco will integrate advanced machine learning algorithms into Xiaomi’s advertising inventory to deliver more personalized and effective ad targeting, thereby enhancing monetization. Moloco will leverage Xiaomi’s powerful advertising and content serving platform to deliver hyper-personalized ads on Xiaomi’s global app store, GetApps, to help developers drive app downloads. At the same time, Moloco’s advertisers will gain access to Xiaomi’s massive global user base to deliver high-quality ad serving opportunities.
Xiaomi continues to expand the boundaries of its ecosystem through its ‘Human x Car x Home’ smart ecosystem strategy. While maintaining its leading position in the global smartphone market, it is diversifying its portfolio with innovative products such as electric vehicles including the Xiaomi SU7. Moloco will support Xiaomi to further improve its advertising performance across its extensive ecosystem with advanced machine learning technology. Moloco’s advertising platform is integrated with Xiaomi’s global app store, in-app advertising and lock screen advertising, providing advertisers with a variety of high-quality advertising channels.
The strategic partnership between Moloco and Xiaomi Global Internet Business Unit will help brands discover new advertising opportunities, optimize global advertising performance, and realize greater growth potential.
“As the mobile advertising industry evolves, advertisers are increasingly demanding efficient monetization and accurate targeting capabilities,” said Jaekyun Ahn, Country Manager of Moloco Korea. “We are excited to work with Xiaomi’s Global Internet Business Unit to leverage our machine learning and advertising technology expertise to strengthen Xiaomi’s advertising monetization capabilities and optimize advertisers’ campaign performance and ROI.” “We hope this collaboration will provide practical help to domestic developers seeking more opportunities in the global market, and we plan to continuously expand our collaboration for the growth of the mobile advertising industry in the future.”
“Our partnership with Moloco has helped us achieve remarkable results in terms of advertising monetization and campaign optimization,” said Qiang Song, General Manager of Xiaomi Global Internet Business Unit. “Moloco has strengthened the competitiveness of our advertising platform and helped advertisers accurately reach their target users. We look forward to exploring innovative models together to provide greater growth potential and customer value to global brands and developers.”
You must be logged in to post a comment.