Global SNS data analysis company Featuring (CEO Ji-Hoon Jang) announced on the 24th that it will participate in the startup event 'Next Rise 2025' to be held at COEX in Seoul from June 26th to 27th.
NextRise is a global innovation and startup fair co-hosted by the Korea International Trade Association and the Industrial Bank of Korea. This year marks the 7th anniversary and will be the largest ever with the participation of approximately 250 domestic and foreign large and medium-sized companies and investment firms and 1,600 startups.
At this event, Featuring will showcase its social media data engine, ‘Featuring AI’, and its all-in-one influencer marketing solution, ‘Featuring’. It will demonstrate an integrated marketing process from influencer search to performance analysis to visitors to its booth, and provide a solution experience that reduces unnecessary resource waste and increases campaign efficiency.
As nano/micro influencer marketing has recently expanded, interest in AI-based solutions that connect various influencers and brands is increasing, and Featuring plans to actively hold business meetings with investors and partners and network to discover new customers at this event.
Featuring provides systematic marketing data by collecting and analyzing 16 million domestic and international influencer channels and over 300 million social media contents in real time through its own AI technology. Its main services include the all-in-one influencer marketing solution ‘Featuring’ and the customized social media data analysis solution ‘Data Effect’.
Last year, Featuring recorded its best performance ever, exceeding 5 billion won in sales, and is showing an average annual growth rate of 52.3%. It has secured over 14,000 clients including CJ CheilJedang, Cheil Worldwide, Kakao, and Shinsegae, and is also expanding into the global market by launching the ‘Featuring Japan’ solution targeting the Japanese market in October of last year.
Jang Ji-hoon, CEO of Featuring, said, “Through participation in NextRise, we will publicize the excellence of our solutions and create opportunities for building a global collaboration network and creating synergy.” He added, “As influencer marketing has become a key marketing strategy, we will strengthen our competitiveness in social media data analysis technology to support brands and companies in establishing differentiated strategies.”
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