Krafton Inc. announced on the 18th that it has embarked on expanding its brand ecosystem in India centered around its mobile game Battlegrounds Mobile India (BGMI) through strategic collaborations with Indian telecommunications companies and global consumer goods companies.
Krafton has launched ‘Jio Gaming Packs’, a dedicated Indian gaming plan in collaboration with Indian mobile carrier Reliance Jio. The plan costs 495 rupees (about 7,800 won) per month and offers both 5G network access and BGMI in-game rewards. Krafton explained that this collaboration is a case of combining telecommunication infrastructure and game content, and is a strategic attempt to provide BGMI users with a new gaming experience and increase accessibility in the Indian mobile game market.
In addition, Krafton collaborated with the Indian branch of global food and beverage company PepsiCo to run a brand campaign in conjunction with the energy drink brand 'Sting'. The limited edition 'Sting X BGMI' product released through this collaboration will be sold in large quantities through distribution networks across India, and users can perform BGMI-exclusive missions and receive in-game rewards through the QR code included in the product. The drink has also been implemented as an official power-up item within BGMI, simultaneously strengthening the in-game user experience and brand connection.
“This partnership is an example of BGMI expanding its role beyond games to the local brand and lifestyle ecosystem,” said Hyun-il Son, CEO of Krafton India. “We plan to continue to enhance user experience and expand brand competitiveness through strategic collaboration with local companies.”
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