The Pinkfong Company Releases Official Font for 'Baby Shark 10th Anniversary'… Supports 9 Languages for the First Time in Domestic Content Industry

– Launch of a dedicated font that embodies global IP identity, including service in 244 countries and No. 1 YouTube view count worldwide

– Strengthening global fandom communication with the first 9 language support and 13,200 character set in the domestic content industry

– Anyone can download it for free from the official website of The Pink Fong Company.

Global family entertainment company The Pinkfong Company (CEO Min-seok Kim) will be releasing the brand's official font, 'Pinkfong Baby Shark Font' on the 17th to celebrate the 10th anniversary of 'Pinkfong Baby Shark'.

'Pinkfong Baby Shark Font' was planned to express gratitude to fans around the world who have loved Baby Shark for the past 10 years. The font fully captures the influence of Baby Shark, a global IP (intellectual property) that is available in 25 languages in 244 countries and holds 4 Guinness World Records, including No. 1 in worldwide YouTube views and the first in the world to surpass 10 billion views.

It supports a total of 9 languages (Korean, English, Spanish, French, German, Portuguese, Italian, Vietnamese, Indonesian), which is the first and largest in the domestic content industry, and has further strengthened the brand's global expandability through a 13,200-character character set developed by The Pink Fong Company.

The font design visually expresses the cheerful and dynamic brand sensibility by using a triangular shape inspired by Baby Shark's dorsal fin and the brisk rhythm of the 'doo doo doo doo' melody. In addition, special characters symbolizing Pinkfong and Baby Shark are provided in the form of icons, further increasing friendliness and usability.

Anyone can download the Pinkfong Baby Shark font for free from the 'Company Introduction > Identity' menu on the official Pinkfong Company website, and can be freely used in various creative works such as daily documents, fan art, and card news. It is expected that the brand's unique font will not only enable more active communication with fans, but also serve as an opportunity to expand the Baby Shark worldview into daily life.

An official from The Pink Fong Company said, “We planned this font so that fans around the world can feel the Baby Shark character world more closely in their daily lives,” and added, “We will continue to expand the brand experience through various channels in the future.”

Meanwhile, The Pinkfong Company is celebrating the 10th anniversary of Pinkfong's Baby Shark by running a global campaign called '10 Years of Everyday Fun' to provide special enjoyment to fans around the world. Beginning with the release of the 10th anniversary special logo and campaign film, offline events are continuing in major cities around the world, including a collaboration with SeaWorld in the United States, a special exhibition at Focus Art Fair New York, and the Tokyo Kids Festival in Japan. In Korea, the experiential pop-up 'BEST DAY EVER, Baby Shark and the Best Day Ever' was held at the DDP Showroom in Seoul from April to May, attracting a cumulative 110,000 visitors, and anticipation is high for the new musical show 'Baby Shark and the Best Sparkling Party' scheduled to be unveiled in July.