Gopizza Launches K-Food Brand 'Gochujang' to Accelerate Growth in India

– A Korean food brand introduced by Gopizza, which is leading the K-food craze in India

– K- Dessert Cafe followed by the second K- brand launch … Expecting efficient sales expansion through multi-brand strategy

-Operation of a composite brand that increases store efficiency… India, a strong candidate for a global listing stage

[Photo] The store of Gochujang, a new Korean food brand launched by Gopizza in India, is bustling with local customers.

Having successfully established itself with over 50 stores across India, Gopizza announced that it has officially launched its K-food brand ‘Gochujang’ in India. This is the second local Korean food brand following the dessert brand ‘Dalkomi’ last year, and is expected to accelerate Gopizza’s global multi-brand strategy.

Starting with the Bengaluru store in 2019, Gopizza India, which has been experiencing explosive growth locally, is focusing on maximizing the operational efficiency of stores by operating new brands in parallel using existing stores. To this end, Gopizza introduced a composite brand model that introduces ‘Gochujang’ and ‘Dalcomi’ into existing pizza stores, based on the local interest in K-food, which is receiving a hot response centered on K-POP.

Dessert brand 'Dalcomi', which first opened at the Bengaluru Airport in India last year, ranked first in sales among all coffee shops immediately after opening, proving that popular K-food such as snacks and desserts are gaining a great response from the younger generation.

The Korean food brand 'Gochujang', which recently launched at the Phoenix Mall of Asia, also introduced various menus based on this local interest. According to Gopizza officials, while maintaining the identity of Korean food, they took into consideration the local people's eating habits, food culture, and tastes, and developed their own recipes, and localized them once more using locally sourced ingredients to implement the optimal recipe.

Gopizza plans to expand its stores in India to 100 by the end of this year, and is also pursuing a franchise business conversion through a master franchise agreement for each city. Through this, it is leading the spread of K-food in India, diversifying its brand portfolio, and considering India as a major candidate for future IPOs and entry into the global capital market.

A Gopizza official emphasized, “India is a market with high attractiveness in the capital market due to its low geopolitical risk and high economic growth rate,” and “While the average PER of Korean restaurant franchises is 10 times, the average for the same industry in India is 70 times.”

Meanwhile, Gopizza is actively discussing overseas expansion in countries such as Thailand, Malaysia, and Mongolia, in addition to India. In particular, in Thailand, an environment is being created that can create distribution synergy based on a strategic alliance with CP Group, and in Singapore, it is planning to open 30 stores within the year through the 7-Eleven distribution network.