New Paradigm Investment announced on the 16th that it had provided pre-A investment funds to Noble Logis (CEO Woojae Jung), which operates ' Noble Storage ', a premium luggage storage and moving service brand based on a smart warehouse.
Noble Logis was founded in 2023 and currently operates nine direct centers in the metropolitan area as of June 2025. The company provides a service to safely store special items such as expensive furniture, artwork, and large cargo using an intelligent indoor storage system that combines Internet of Things (IoT) and artificial intelligence (AI) technologies.
In addition, it is leading the premium storage market by reducing customers' time and cost through a one-stop service that integrates 'packaging-transportation-storage-organization'. In particular, the one-stop storage moving service that includes luggage storage, packing, transportation, and organization is attracting attention as an efficient integrated logistics solution.
Unlike existing self-storage, simple moving companies, and container warehouses, Noble Logistics is developing an automatic loading system and AI-based logistics automation technology in its own indoor warehouse. The 'AI building-type loading system' features a puzzle-type cage loading structure and a forklift-free safety design, and is currently undergoing precision testing with the goal of an official launch in 2026.
Park Jae-hyun, co-CEO of New Paradigm Investment, explained the investment background, saying, “Noble Logis is a company that is innovating the inefficiency and low service quality of the existing storage industry,” and “It is growing rapidly based on excellent technology, market dominance, and customer experience design.”
Noble Logis CEO Woojae Jeong said, “The company’s mission is to improve the existing inefficient storage environment,” and added, “We will use this investment as a stepping stone to provide more customers with a trustworthy premium storage infrastructure and grow into an automated logistics platform company.”
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