Jejemimi announced on the 10th that it signed a business agreement (MOU) with Geo Track Technologies Inc., the operator of Find My Kids, which provides child location tracking and safety solutions, for global market entry and marketing cooperation.
Find My Kids currently provides services in 180 countries around the world and is ranked #1 in the parenting category in 70 countries based on Google Play Store. Through this agreement, Jejemimi will collaborate and support Find My Kids with their marketing and localization initiatives in the Korean market. At the same time, Find My Kids will support Jejemimi’s global brand ‘Babyfolio’ in marketing and business development for its entry into the North American market.
Through this collaboration, the two companies plan to maximize synergy based on each company’s technological prowess and market influence, and strengthen their position in the global childcare solution market. In particular, the two sides plan to establish and implement joint strategies in the rapidly growing childcare tech market and build a long-term partnership.
'Ssuksukchalkkak', operated by Jejemimi, is a platform that automatically organizes photos and videos of children stored on smartphones using AI technology and allows them to be safely shared among family members. In the domestic market, it has established itself as a 'national parenting app' through user-centered functions and technological innovation, and with this agreement as an opportunity, it plans to fully pursue a 'glocalization' strategy for entering the global market.
Park Mi-young, CEO of Jejemimi, said, “The collaboration with Find My Kids is an important turning point for Jejemimi to leap beyond the domestic market and into the global market,” and “Through Babyfolio, we will deliver the innovation and convenience of K-parenting tech to parents in North America.”
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