NewenAI (NewenAI), a company specializing in generative AI-based big data analysis, announced on the 13th that it participated in the '2025 Artificial Intelligence & Big Data Show' held concurrently with the '14th Smart Tech Korea' at COEX in Seoul for three days from June 11th.
At this exhibition, NewenAI had a chance to showcase and demonstrate Quettai, a subscription AI analysis service equipped with an AI analysis module specialized for informal colloquialisms. Quettai analyzes 22 million pieces of data per day in real time from 12 SNS channels and online platforms, including Instagram, YouTube, X, and Community, to provide the latest trends and insights, supporting various business growth of companies.
Quettai can be applied to all industries and business types, and can be used for various purposes such as ‘brand diagnosis’, ‘market analysis’, ‘consumer experience analysis’, ‘new product discovery’, and ‘sales demand prediction’. It is being introduced by public relations teams, marketing teams, product development teams, and CS teams of large corporations and small and medium-sized enterprises according to their actual work. In the case of public institutions, it can also be used as a tool to proactively resolve citizens’ complaints. In addition to Quettai, it is expanding its lineup of general-purpose AI analysis SaaS specialized by industry (vertical), including ‘Quetta K-Beauty Insight’, a beauty-specialized AI analysis service.
Founded in 2004, Newen AI focuses on the 'customized subscription AI analysis solution business' based on the 'Quetta' AI technology, a colloquial language model. Its business models include ▲customized big data AI analysis service 'Quetta Enterprise' ▲general-purpose big data AI analysis service 'Quetta Service' ▲data purification and processing service 'Quetta Data'.
The business model is characterized by providing a 'hybrid subscription service'. It is a hybrid subscription service that combines the advantages of customized system integration (SI) with the cloud, and has the strengths of accuracy, operational efficiency, and cost reduction. It is similar to Salesforce, a global leading software-as-a-service (SaaS) company, in that it provides a cloud-based subscription service with a similar business model.
Meanwhile, NuenAI also won the honor of an award at the '2025 Korea Artificial Intelligence Industry Awards' held along with the exhibition. The 'Korea Artificial Intelligence Industry Awards' is an award given to companies that lead future innovation through convergence with various industries based on AI technology among the 'Emerging AI X Top 100' companies selected early this year. After fierce competition among over 2,150 companies, 10 companies were honored with awards. NuenAI Managing Director Kim Nak-young attended the award ceremony as an award recipient representing the company.
At the exhibition booth, officials from public institutions related to the AI industry, including Eom Yeol, Director General of the Ministry of Science and ICT’s Information and Communication Policy, Kim Deuk-joong, Vice President of NIPA, and Son Seung-hyun, President of the TTA Association, visited and observed the demonstration of Quetta analysis technology and services. Separately, an official from the Office for Government Policy Coordination visited to listen to the industry’s voices on resolving regulations and difficulties, and introduced AI solutions that can be utilized in the new government’s AI policy. Currently, major ministries such as the Ministry of Foreign Affairs, the Ministry of Culture, Sports and Tourism, the Ministry of Land, Infrastructure and Transport, and the Ministry of Health and Welfare are using NewenAI’s AI analysis services as customers.
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