On June 24, the Daegu Regional Center of the Comprehensive Support Center for Persons with Disabilities (Chairman Park Maru) signed a business agreement with the Keimyung University Real-time Media Innovation Convergence Business Group for cooperation among industry, government, and academia in the field of real-time media.
This agreement was promoted to foster key talents in the cutting-edge field of immersive media and to establish a foundation for mutual growth between local disabled enterprises and the younger generation. The main areas of cooperation are ▲creating an immersive media education ecosystem ▲collaboration and joint technology development related to immersive media ▲production of immersive content, etc.
Based on this, we will operate a 'Realistic Media Business Creator Education Course' in which disabled businesses and Keimyung University students will participate jointly starting in September. In this course, disabled prospective entrepreneurs or disabled businesses and university students will form a team to create realistic media content to promote the company's products, and apply it to actual online marketing, etc., and there will be expert lectures and customized guidance for 6 weeks.
Through this collaboration, disabled enterprises are expected to be able to strengthen their digital PR and marketing capabilities by producing promotional content that incorporates realistic media technology into their products. According to the 2023 Disabled Enterprise Status Survey, the most common difficulties faced by disabled enterprises are securing sales channels and marketing (58.1%), and among them, the lack of brand PR and advertising capabilities (51.4%) is cited as the main difficulty.
Lim Hak-jong, the head of the Daegu Regional Center of the Comprehensive Support Center for Disabled Enterprises, said, “We will continue to seek out various cooperative measures so that disabled enterprises can actively respond to the technological environment changes of the 4th Industrial Revolution.”
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