Seoul Fintech Lab announced that it has selected prop fintech company LNDC as a new resident company in the first half of 2025.
LNDC is a startup that has developed 'LAND-UP', a solution that automates the 'business review' process, which is essential in the early stages of real estate development, and is promoting technological innovation in the real estate finance field based on big data and artificial intelligence (AI).
Seoul Fintech Lab is a global fintech incubation hub operated by the Seoul Metropolitan Government. It provides comprehensive and professional growth programs to resident companies, including space support, financial acceleration, regulatory sandbox/license linkage, domestic and international investment connection, and overseas expansion support.
With this move-in, LNDC plans to accelerate technological advancement and market expansion. Its main service, 'Land Up', is the first in Korea to include a function for analyzing district unit planning areas, and supports real-time business feasibility review by automatically analyzing more than 30 items for the entire Seoul area. This solution is particularly strong in increasing the efficiency of early decision-making for real estate developers and financial institutions.
Currently, LNDC is providing real estate business feasibility review reports to asset management clients through collaboration with NH Nonghyup Bank, and is also pursuing a PoC (proof of concept) to apply the technology to the financial loan review sector in the future. In addition, it is seeking to expand its use to the real estate collateral-based financing analysis field through collaboration proposals with P2P financial platforms such as Hello Funding and We Funding.
An official from Seoul Fintech Lab stated, “LDC is a case that is realizing practical financial linkage in the technology-based prop-fintech field,” and “We selected it as a company to move into this program because we highly value its innovative applicability within the fintech industry.”
LNDC said, “We wanted to refine the business feasibility review, which is the most important starting point in real estate finance, using data and technology,” and “We plan to explore entry into the global market based on the support of Seoul Fintech Lab.”
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