Communication specialist company Domo announced on the 13th that it won two grand prizes at the '2024 Asia-Pacific PR Awards', a communications awards ceremony representing the Asia-Pacific region.
The Asia Pacific PR Awards, now in its 24th year, is an event hosted by the global communications media 'Campaign Asia-Pacific', and awards companies, brands, and campaigns that have achieved outstanding PR performance across the Asia Pacific region. More than 300 entries compete each year, and the winners are selected through a comprehensive evaluation of strategy, innovation, and execution.
At the awards ceremony held at the JW Marriott Hotel in Hong Kong on the 12th, Domo won silver awards in the ▲Corporate Publications category and ▲Financial Communications category.
In the corporate publications category, the ‘Young Professionals’ campaign, a recruitment branding project conducted in collaboration with LG Science Park, was selected as the winner. This campaign attracted attention for its differentiated communication strategy targeting millennial and Generation Z job seekers, breaking away from the conventional recruitment promotion method.
In the financial communications sector, the 'Scent of Wealth' campaign, which combined traditional images and storytelling techniques to brand SC First Bank's deposit product 'Jeil EZ Savings Account', won the award.
Domo CEO Lee Seon-jong said, “It is very meaningful that the communication achievements created through collaboration have been recognized at an international awards ceremony,” and added, “We plan to continue to provide strategic communication solutions that can increase brand value through close cooperation with our partners in the future.”
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