Boosters, cumulative sales growth of 2.4 times compared to the same period last year.. “Annual sales of 2025 will exceed 100 billion won”

– Global growth begins in earnest with Brandon and Equalberry at the center

– Continued investment in product development, marketing, and strengthening global distribution infrastructure.. Plans to accelerate business expansion through increased hiring

Boosters, which has maintained a steady profit since its first year of operation, is recording rapid growth and is expected to surpass 100 billion won in annual sales this year.

Commerce startup Boosters (CEO Choi Yoon-ho) announced on the 24th that as a result of its continuous investment in the domestic and overseas fashion and beauty markets centered around its brands BRANDEN and EQQUALBERRY, it is showing a sales growth rate of 2.4 times compared to the same period last year based on cumulative sales as of June.

Boosters' annual sales last year were 72.8 billion won, operating profit was 9.1 billion won, and based on this year's growth trend, it is expected to easily achieve annual sales of over 100 billion won.

Brandon, which has maintained an overwhelming No. 1 position with over 90% market share in the domestic organizer market, is expanding its territory through rebranding to become a brand that proposes a new organizing culture and practical fashion in everyday life. Brandon is continuing its growth by word of mouth centered around local KOLs and influencers in major Asian markets such as Taiwan and Hong Kong, as well as in Korea, where it has recently entered.

Since its first entry into Amazon USA in January 2024, Equalberry has consistently maintained a TOP 100 ranking in the toner and serum categories. In particular, its flagship product, 'Bakuchiol Plumping Serum', stood out in the US market by ranking first under the keyword 'Bakuchiol' on Amazon. Equalberry is currently exported to over 70 countries around the world, including Europe, Southeast Asia, and Oceania, and is rapidly expanding its presence in the global market. Its performance was also recognized by being ranked in the K-beauty TOP 20 on Shopee, the largest e-commerce platform in Southeast Asia.

Boosters is continuously expanding its investment in product development, marketing, and strengthening its global distribution infrastructure to go beyond the 100 billion won sales mark and leap forward as a global commerce group with a super gap. In addition, in line with the rapidly growing business scale, it plans to significantly expand global talent recruitment starting in the second half of this year to further strengthen its organizational capabilities.

Boosters CEO Yoonho Choi said, “Boosters has proven its value as an innovative company with proven brand operation capabilities and a strong sales infrastructure,” and added, “We will actively target overseas markets beyond the domestic market in the future to solidify our position as a global commerce company that encompasses the entire world.”