Premium flower distribution brand Flora Lounge and fragrance specialty brand Aeroma Flaboom announced on the 13th that they have signed a business agreement (MOU) and will begin joint development of new flower-themed fragrance products.
This agreement is part of a strategic collaboration to create synergy through the convergence of the flower industry and the fragrance industry and to suggest new lifestyle products. The two companies plan to pursue ▲planning and joint development of fragrance products such as flower-scented diffusers and fabric perfumes ▲joint marketing and distribution cooperation between brands ▲product planning using online and offline channels, etc.
As the first step of the collaboration, the two companies have launched a limited edition gift set that combines four of Aeroma Flaboom’s signature diffuser products with Flora Lounge’s fresh flower bouquets. This product consists of a combination of sentimental bouquets that match popular scents such as ▲Berry & Bergamot ▲Signature Soap ▲Lemongrass ▲Eucalyptus & Green Tea, and will be sold in limited quantities at around 30,000 won. Each product includes a description of the fragrance and a matching flower message, making it highly usable as a gift.
The collaboration between the two companies is expected to expand to the launch of an original flower diffuser product in the second half of this year. The product, which embodies Flora Lounge’s signature bouquet of flowers in a scent, is planned as a multi-sensory product that combines visual elements and scent, and is planned to be commercialized after going through a testing process that reflects consumer responses.
Flora Lounge CEO Shim Ji-hyun said, “Through this collaboration, we hope to provide an opportunity to naturally experience the emotions of flowers and fragrances in everyday life,” and “We expect that emotionally-centered fusion products will be able to suggest new growth potential for the floriculture industry.”
“Based on the expertise of both companies in natural materials, we will be able to provide consumers with a new sensory experience,” said Kang So-young, director of Aeroma Flaboom. “We plan to expand beyond products to a content-centered brand collaboration.”
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