Profound, a company specializing in corporate communication solutions, announced on the 12th that it will participate in the '14th Smart Tech Korea (STK 2025)' to be held at COEX in Seoul from June 11th to 13th and introduce its representative solution 'Ound'.
'Owned' is a generative AI-based solution developed by Profound, which comprehensively supports the entire process of corporate PR, from press release writing to distribution and performance analysis. Users can easily create drafts or come up with ideas using 'Owned AI Editor β', and completed press releases can be automatically distributed by setting a media list and distribution schedule by field. Distribution results are automatically aggregated and can be checked in real time through a dashboard, and can also be used as a digital newsroom through a company-specific page.
In addition to press releases, 'Owned' supports the production of various contents such as product introductions and corporate insights, and provides visualized reports on the performance of individual contents through its own built-in analysis function. Its characteristic is that future strategies can be established based on content performance without a separate external tool. The solution is provided in the form of a monthly subscription SaaS, and can be introduced immediately regardless of the size or industry of the company.
“Owned is especially useful for small and medium-sized enterprises, foreign companies, and regional companies with limited public relations personnel,” said Profound CEO Lee Kyung-kyung. “The automation and efficiency of public relations work is accelerating through solutions based on AI and digital technology.”
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