addd, a developer of AI-based outdoor advertising effectiveness measurement solutions, announced that it will participate in 'VivaTech 2025' to be held at the Paris Expo Porte de Versailles in France from Wednesday, June 11 to Saturday, June 14.
VivaTech is Europe’s largest technology innovation fair that began in 2016, and is a place where startups, large corporations, investors, and other technology ecosystem players participate to share the latest technologies and industry trends. Last year, more than 160,000 people visited, and this year’s number of participants is expected to be the largest ever.
At this exhibition, Ad plans to showcase its flagship solution, addd-i, an outdoor advertising performance measurement tool based on AI image recognition. This solution is installed on various advertising media such as digital signage and advertising trucks, and can quantitatively measure advertising effectiveness by collecting and analyzing information such as pedestrian gender, age, gaze, and dwell time in real time through its own AI analysis system.
The ad side explained, “As a precise analysis tool that quantifies outdoor advertising performance based on AI technology, ‘AdEye’ can be utilized in various fields such as establishing omnichannel marketing strategies, increasing brand awareness, and executing performance-based marketing.”
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