Busan Creative Economy Innovation Center (hereinafter referred to as Busan Creative Economy) announced that it is recruiting startups to participate in the 'Sungwoo Hitech x Startup Open Innovation Challenge 2025' jointly promoted with automotive parts specialist Sungwoo Hitech Co., Ltd. until June 24.
This program is an open innovation program that discovers startups with technology and services, provides opportunities for collaboration and business verification (PoC) with large corporations, and explores the possibility of long-term business partnerships. It is one of the representative open innovation projects hosted by Busan Changkyung.
Sungwoo Hi-Tech is a global automotive parts supplier established in 1977, supplying products to major automakers such as Hyundai Motor Company, Kia, GM, BMW, and Tesla. Recently, it has expanded its technology area to future mobility fields such as electric vehicle battery systems (BSA) and hydrogen storage devices.
This challenge is the first joint PoC (Proof of Concept) program with Sungwoo Hitech, and any startup nationwide that has been in business for less than 7 years and has AI-based office automation, PLC/IoT-based abnormal data detection technology, or technology/services that can be immediately applied to Sungwoo Hitech’s processes can apply.
The two startups that were finally selected will proceed with the verification phase through collaboration with Sungwoo Hitech’s business departments and will have practical PoC opportunities at Sungwoo Hitech’s online and offline production sites. In addition, they will be able to participate in presentation stages for future investment attraction and open innovation-related events along with verification support funds of up to 10 million won per company. In addition, various follow-up support such as mentoring by industry experts and connection with investment companies will also be provided.
Busan Changgyeong said, “Since this program is the first collaboration with Sungwoo Hi-Tech, we expect active participation from startups with technological prowess and growth potential,” and “We hope to create meaningful synergy between large corporations and startups through practical technology verification and cooperation.”
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