Graybox, a startup that operates the CRM (customer relationship management) marketing automation solution ' NotiFLY ', announced on the 10th that it was finally selected for 'StartX', a startup accelerator program of Stanford University in the United States.
StartX is a non-profit startup support program supported by Stanford University. It provides various support such as mentoring, investment connection, and product verification to help founders from the school enter the global market. It selects innovative companies in technology-oriented fields such as healthcare, artificial intelligence, and B2B SaaS, and those who wish to participate in the program must pass a rigorous screening process that examines technological prowess, marketability, and team capabilities.
'Notifly' operated by Graybox is a SaaS-based marketing automation solution that analyzes customer behavior data and supports real-time personalized sending of push notifications, emails, messages, etc. It can run automation scenarios based on user behavior by linking with Naver Shopping and Cafe24 without separate development work, and also provides integration functions with external analysis tools such as Amplitude and Mixpanel.
Graybox CEO Lee Min-yong holds a PhD in statistics from Stanford University. He was in charge of data analysis and operations at Airbnb and later served as the head of data at Banksalad, a domestic fintech company. “Participating in StartX will be an important starting point for entering the North American market,” said CEO Lee. “We will seek to expand our business in earnest through collaboration with local partners and verification of market fit.”
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