– Review marketing solution that can expand brand awareness and secure consumer feedback (VOC) for Japan’s 2040 female main target
– Introduction of a differentiated influencer matching system using bidding , where influencers directly propose manuscript fees and participation intentions
– One beauty brand that implemented influencer fandom marketing through pre-beta service increased sales by more than 50 million won per month
Storelink ( CEO Yong-eun Jeong ) , a data-driven marketing solution company, announced on the 9th that it will be relaunching the review tech platform ' Pugshop ' , currently operating in Japan, as ' POINTAIL' .
The brand name ' Pointtail ' was inspired by the ' ponytail ' , a hairstyle that is friendly and familiar to women . It is a compound word of ' point' and ' tail' , and contains the meaning of app tech, ' acquire points by catching them by the tail ' . It is characterized by providing a practical review marketing solution that can expand brand awareness and secure consumer feedback (VOC) by targeting Japanese women in their 20s and 40s .
This renewal was focused on increasing the efficiency of Japanese marketing execution and local optimization . As StoreLink actively reflected the data analysis and review operation know-how accumulated over many years in Korea into the Pointail platform , advertisers can now directly check the information search tendencies and content consumption trends of Japanese consumers and establish marketing strategies . All marketing campaigns can be checked on a single platform from application to report, which has drastically reduced unnecessary work processes .
A new ' bidding-type influencer matching system ' is also being introduced . Unlike the general method in which the platform unilaterally designates influencers , Pointail is a structure in which influencers directly express their intention to participate and propose review manuscript fees when advertisers register their products . Advertisers can quickly select the influencer who best suits their products after comparing various proposals , saving time and money .
The actual results are also notable . One beauty brand implemented influencer fandom marketing through the Pointail pre-beta service , and achieved rankings 1-3 on the Japanese beauty commerce platform, and confirmed that monthly sales increased by more than 50 million won .
StoreLink currently supports cross-border marketing for domestic beauty brands hoping to enter the Japanese market based on various successful cases and professional platforms such as Pointail . It directly carries out the entire process, from establishing marketing strategies optimized for Qoo10, Rakuten , and Amazon to building fandoms using local influencers , performance advertising , and viral marketing .
Jeong Yong-eun, CEO of Storelink, said , “ Pointail is evolving beyond a simple review platform into a trust-based marketing channel with local Japanese consumers, ” and added , “ The second service update is scheduled for June , and through this we plan to expand to offline store areas such as food and beverage stores , beauty salons , and nail shops . ” He continued , “ If you are a K- beauty company dreaming of entering the Japanese market , Pointail will be a good option for quickly and accurately targeting the local market . ”
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