Global AI search startup Liner (CEO Jinwoo Kim) unveiled a new brand image (hereinafter referred to as BI, Brand Identity) on the 5th that strengthens its brand identity of 'Accurate AI Search'. Based on the brand goal of 'Zero Hallucination AI Search', the new BI emphasizes Liner's unique strength of 'accuracy' in the AI search market where various services coexist, and contains both differentiated technological prowess and the direction of the brand.
The newly introduced BI of Liner goes one step further than the existing friendly and flexible image, and aims to visually implement the brand philosophy of accurately and clearly conveying the core even in complex information. Accordingly, all brand elements such as logo, color, font, and illustration were comprehensively reorganized, and the identity was clearly expressed so that a consistent brand perception could be formed in the global market. The overall design was refined in a more sleek and refined direction than before, and the representative color was also changed from blue to dark green to emphasize a serious and academic image.
Liner's logo was inspired by 'rockets' and 'tracks left by wheels'. Just as wheels expanded the range of human movement and rockets expanded the possibilities of space exploration, AI technology also expands human thinking and exploration. Through these symbols, Liner visually embodies its identity as an AI search engine that goes beyond simple information provision to broadly and deeply support users' intellectual journeys.
Liner provides an AI search service that focuses on the reliability and transparency of information, with 'Explore Without Doubt' and 'Line-by-Line Precision' as its core values. Each sentence in the search results is provided with a clear source, and users can directly verify the validity of the information through citation links, quotes, and previews. This enables active information search where users can quickly and accurately determine the authenticity of AI search results on their own.
This search experience is particularly suited to the high level of information reliability and verifiability that college students, masters and doctoral students, and professionals demand. Liner invests significant resources in providing high-quality sources and verifying answers, which is the core foundation supporting the brand philosophy of ‘accurate AI search.’
Kim Jin-woo, CEO of Liner, said, “Liner has implemented a highly accurate AI search service by selecting reliable sources and providing accurate citation information on a sentence-by-sentence basis,” and “This rebranding was pursued to more clearly reveal these technological and strategic strengths throughout the brand.” He added, “Based on the consistent philosophy of ‘accurate AI search,’ we will continue to provide trustworthy services in academic and professional fields and expand our position in the global market.”
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