SelectStar announced that it has been selected as the finalist for Samsung Financial Networks' open innovation program '2025 C-Lab Outside' and will conduct a five-month AI service reliability verification project with Samsung Life Insurance.
This collaboration began with the recognition that as the adoption of AI in the financial industry accelerates, the need for AI models specialized in the financial sector is becoming more apparent. Based on SelectStar’s expertise in data construction and verification, Samsung Life Insurance plans to strengthen its capabilities in developing and verifying AI models optimized for financial operations.
Select Star conducts LLM-based service verification and data construction consulting using Samsung Life Insurance's internal data. By analyzing internal data, a more effective learning data construction strategy is planned and established, and based on this, LLM is evaluated to see if it operates in a way that meets actual internal standards.
The project utilizes SelectStar's AI reliability verification solution, Datumo Eval. Datumo Eval is a tool that can quantitatively measure whether LLM (Large-Scale Language Model) answers in accordance with actual work standards. It can check AI model performance under conditions similar to the actual work environment, making it suitable for fields that require high reliability, such as the financial sector.
A Samsung Life official said, “This project aims to produce effective results that can be linked to specific business values across Samsung Life, centered on data,” and added, “We expect SelectStar’s experience, technological prowess, and reliability verification solutions to contribute to this process.”
Through this project, SelectStar will receive a solution development cost of 30 million won to increase the completeness of its solution based on verification in the financial sector, while continuously strengthening its AI quality management capabilities for high-trust industries.
Kim Se-yeop, CEO of Selectstar, said, “The introduction of AI in the financial industry depends on the quality of data and the predictability it creates,” and added, “Through collaboration with Samsung Life Insurance, we will present a data construction and AI evaluation system that meets actual industry standards.”
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