Content-based tourism platform company Noluniverse announced that it signed a business agreement (MOU) with the Korea Foundation for International Cultural Exchange (KOFICE) to expand 'MyK FESTA' overseas and attract foreign tourists.
The signing ceremony was held on May 28 at the 10X Tower in Pangyo Techno Valley 2, Seongnam-si, Gyeonggi-do, and key officials from both sides attended to discuss mutual cooperation plans.
Through this agreement, the two organizations will jointly promote the global marketing of 'MyK FESTA' and expand the influx of foreign tourists. Based on the Interpark Global platform, Noluniverse will provide online and offline ticket distribution and CRM marketing capabilities, and through this, it plans to foster the festival as a major event for foreign tourists visiting Korea.
'MyK FESTA' is a comprehensive Hallyu cultural event hosted by the Ministry of Culture, Sports and Tourism and organized by KOFICE, and will be held from June 19th to 22nd at the Olympic Park in Seoul. In addition to K-pop performances, this event will feature a variety of programs such as Hallyu content exhibitions, international conferences, experience booths, and export consultations.
Nol Universe has been expanding its presence in the tourism industry through K-content-based travel products and digital marketing, and with this agreement, it plans to further accelerate the strengthening of the tourism ecosystem utilizing Hallyu content.
Park Chang-sik, President of KOFICE, said, “This collaboration is a strategic opportunity to pursue the sustainability of the content-based Hallyu industry and the expansion of attracting foreign tourists, going beyond simple event operation,” and added, “We will support the spread of the Hallyu globally through organic cooperation with private platforms.”
Nol Universe CEO Bae Bo-chan said, “We will strengthen the Hallyu tourism experience centered on K-content and expand the industry-wide cooperation system to provide differentiated services to foreign tourists.”
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