– Secure high reach with personalized, segmented targeting and diverse messages
– Maximize marketing efficiency by simplifying introduction and operation with customized consulting and integrated API
Infobank Co., Ltd. (CEO Park Tae-hyung), a company that provides messaging services and AI contact center (AICC) solutions, announced that it has officially opened the 'Kakao Brand Message' of its corporate communication platform Bizgo.
The 'Brand Message' announced by Kakao on May 15 is an advertising message sent based on the prior consent to receive messages from the KakaoTalk channel. It can send messages to customers who have consented to receive marketing messages regardless of whether they are friends of the channel. Through this, companies and brands can effectively reach out to CRM customers more broadly than before.
You can design and send customized messages to customers divided into four groups (M, N, I, F) based on whether they are channel friends or not. There are no separate restrictions when sending to channel friend customers (I group) who are the target of sending friend messages, but when sending to customers who are not channel friends (M, N group), you must meet the conditions guided by Kakao, such as whether they have consented to receiving advertising messages via KakaoTalk.
You can utilize the same 8 message types supported by Friend Talk, including image type and carousel feed type, and you can create effective messages tailored to your marketing purpose with various information delivery methods such as images, videos, coupon downloads, and purchases. This can increase the marketing efficiency of advertisers and the user response rate.
When using Kakao brand messages through Bizgo, 1:1 customized consulting is provided on sending conditions and linking methods, allowing companies to implement services efficiently without complex procedures, enabling stable and rapid operation from the initial introduction.
In particular, by utilizing Bizgo's 'Omni API', you can easily manage and send various message types, such as brand messages, text messages, and notification messages, with just a single link.
In addition, by 2025, Bizgo plans to provide the same unit price regardless of whether it is a friend or non-friend to activate brand messages.
“In order to respond to customers’ high interest in ‘brand messages,’ BizGo implemented the API in advance during the pre-CBT period so that customers could immediately experience the brand message at the same time as the official launch of Kakao,” said Hong Seung-pyo, CEO of iCom, a union of Infobank Co., Ltd. “BizGo customers and potential customers can quickly introduce brand messages without installing a separate module, which can especially increase the initial introduction efficiency of companies that are about to start CRM marketing in earnest.”
Meanwhile, Bizgo is planning to sequentially expand its services starting in June, including upgrading the brand message web delivery function for marketers and the result analysis function, as well as the UMS (Unified Message Solution) for enterprise customers. Infobank will continue to support Bizgo so that it can effectively utilize various communication services, including Kakao Brand Message.
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