– Simplify product search to payment, introduce themed categories based on customer usage purposes
– Strengthening global and business customer convenience features such as multilingual and B2B menus
KEEK, a lifestyle tech brand operated by Coversummon (CVSM, CEO Jaeho Lee), announced that it has completely revamped its official website to improve customer convenience.
Kik is a functional fashion brand that uses fiber technology developed by Coversummon. Its flagship product, 'Pillowdy', has sold over 67,000 units and operates offline stores in the Mondrian Hotel in Itaewon, Seoul, Shinsegae Duty Free Shop in Incheon Airport Terminal 1, and Shilla Duty Free Jeju.
Through this renewal, Kik has simplified the process from product search to payment, and designed it to intuitively convey the brand's functionality and practicality by dividing thematic categories by product and activity. It also organized themed collections such as Travel, Life Style, and Recovery.
In addition, we have implemented a customized icon display for the main product lineup, including pillows, neck cushions, balaclavas, and bags, and have introduced a left-right tilt scroll method for each product thumbnail (compressed image) so that you can check the front and back of the product and even photos of it being worn without having to go to the details page.
In addition, the revamped Kik official website supports four languages, including Korean, English, Japanese, and Chinese, and has also enhanced accessibility for business customers by creating a B2B-only menu for bulk orders and brand collaborations.
To celebrate the complete revamp of its website, Kik is holding a promotion until the 31st where customers who purchase two or more recovery product 'PILLOW-O' neck pillows on its official website will receive an additional free copy of the same product.
CoverSurman CEO Lee Jae-ho said, “This website renewal was designed to allow users to directly and indirectly experience the product value of ‘Kick,’ which is the culmination of CoverSurman’s technological prowess,” and added, “We will continue to make customer-centered improvements and do our best to promote brand value.”
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