'B2B Roadmap 2025' successfully concluded… "The answer for B2B practitioners was in the field"

– The largest domestic B2B conference that presents integrated B2B practical strategies from marketing to sales and business strategies over two days
– A two-day knowledge sharing venue… 72% of decision makers participated, and over 95% satisfaction was recorded

Elephant Company, a B2B marketing specialist, announced on the 27th that it successfully concluded the 'B2B Roadmap 2025' conference held at Bottega Maggio La Foresta in Seoul Forest from Thursday, May 22nd to Friday, May 23rd.

Under the slogan, “In a B2B world without right answers, all companies can find a better way,” this conference attracted attention as the first integrated B2B conference in Korea that linked marketing, sales, and business strategies into a single flow. Of all participants, 72% were team leaders or higher in decision-making capacity, and many of them were key personnel responsible for establishing and executing actual strategies in the field.

Elephant Company stated, “More than 95% of the participants chose ‘satisfaction’ or higher,” and “It received a great response because it was not a simple presentation-style seminar, but a place where practitioners could obtain practical answers and share strategies that could be put into practice right away.”

'B2B Growth Strategy' 22 Industry Leaders Present Solutions

This conference consists of a total of 22 sessions and exhibitions and booths of 30 domestic B2B partners, and is designed to enable participants to gain both strategic insights and practical application methods.

In particular, the actual expansion cases of industry-leading B2B companies were introduced in detail, attracting attention.

• Kim Jong-yoon, CEO of Yanolja Cloud, unveiled a global B2B strategy based on vertical AI and automation in the session “The Future of the Hyper-Personalized Travel Industry.”
• Channel Talk's Moon Hee-chul and Kim Ji-eun leaders shared their global SaaS sales strategies under the topic, "Global SaaS Channel Talk: To whom, for how much, and how should we sell?"
• In “B2B·B2G Expansion Strategy from the No. 1 Electronic Signature Company,” Modusign CEO Lee Young-jun revealed Modusign’s beginnings, growth period, and future expansion strategy.
• In the session titled “Ringle’s Growth Story from B2C to B2B,” Ringle’s co-CEO Lee Seong-pa shared a detailed journey of how Ringle, with its strong B2C brand power, was able to grow into B2B and B2G.
• In the session “Class 101’s B2B Entry Story,” COO Pil-Jun Choi of Class 101 introduced the process and lessons learned in improving the entire organizational structure for a B2C company’s B2B transformation.

In addition, domestic and international marketing, sales, and CRM experts from LinkedIn, Ascent Korea, Jellyfish, SalesMap, and Relate generously shared practical B2B marketing solutions such as organic marketing, paid advertising, and customer conversion strategies.

Execution and connection-oriented exhibition and networking are also welcome

The practitioner-centered planning continued in the exhibition space of the conference hall. At the ‘Solution Board,’ speakers and mentoring companies directly provided answers to questions collected from practitioners in advance, and the ‘Connect Board’ was used as a window to continue business connections with speakers and partner companies even after the event.
From the 'Partner Zone' where you can experience the lead conversion journey directly to the 'B2B Dinner Party' where 100 industry leaders gather, it was composed of a place to find answers and expand relationships on the spot and received a great response.

A shared knowledge ecosystem created with 30 partner companies

This conference was even more meaningful because it was not hosted solely by Elephant Company, but was a joint knowledge platform created by 30 major domestic B2B companies.

The entire event was planned and operated by the event platform Event-us, and the conference brand goods were produced by Diiver, a goods branding specialist. Career Day, a career specialist platform, participated in speaker recruitment, and EventCat, an AI-based translation solution from XL8, provided real-time interpretation of the global speaker sessions.

Also, the private networking dinner party held on the evening of the first day was attended by premium burger brand Crycheeseburger and corporate concert platform BRAVI, adding to the atmosphere of the event. In addition, 23 mentor companies from various fields such as marketing, sales, customer management, and education, including Volta, an automatic tax invoice issuance platform, Searchlight, an AI-based talent recruitment solution, and Airwallex, a global corporate finance/payment solution, presented practical solutions through exhibitions and solution boards.

Elephant Company, together with various partners, further solidified the event's purpose of a 'roadmap' for the entire B2B industry to grow together.

Elephant Company CEO Kim Ye-ji said, “I hope that B2B Roadmap 2025 will become more than just a conference; it will become a community where domestic B2B practitioners can provide each other with answers,” adding, “We will continue to grow together with the industry and continue to be a platform for continuous knowledge sharing.”