– Records of accumulated payments of 1.36 trillion won, 36 million works ordered, and 16,200 artists
– Paid membership subscription model d+ membership users: 95,000, 30% of total sales
Backpacker Co., Ltd. (CEO Dong-hwan Kim) announced on the 26th that the largest handmade specialty platform in Korea, 'Ideas', has surpassed 20 million app downloads.
Launched in 2014, Ideas has supported various activities such as education, photography, and promotion so that handicraft artists can introduce and sell their own works, and provides a differentiated shopping experience through direct communication between artists and consumers.
Currently, Ideas has recorded a cumulative payment amount of KRW 1.36 trillion, a cumulative number of orders for works of art of 36 million, 16,200 artists, KRW 1.782 billion in artist sponsorships, and 82,800 fans of the most popular artists. In particular, in the vertical market called Handmade, it has exceeded 8 million downloads in the past 5 years alone, and since the launch of the global version in 2023, over 50,000 overseas users in 138 countries have experienced K-craft through Ideas.
In addition, the number of members of Ideas' paid membership subscription model, d+, which was launched in June of last year, is increasing by an average of 20% per month, exceeding 95,000 as of last month, and is driving 30% of total sales.
To celebrate, Ideas will be holding a special promotion until June 2nd: ▲A 'Magic Deal' offering up to 70% off handmade Disney character artwork every day at noon ▲A random discount coupon worth up to 20,000 won given out when using regular coupons issued to d+ membership members ▲Up to an additional 10% discount for d+ membership members, including today-only discounts, monthly discounts, and special exhibitions.
Kim Dong-hwan, CEO of Backpacker, said, “Ideas is growing beyond a simple shopping platform into a community platform that connects and expands the domestic handicraft ecosystem,” and added, “We will continue to work to expand awareness of the handicraft market.”
Currently, Ideas is selling works by artists from various fields such as ceramics, leather, metal, and glass crafts, accessories, fashion, interior decoration items, and handmade food. More than half of the users are women in their 20s and 30s, making it a representative lifestyle platform popular with the MZ generation.
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