Dexter Crema Co., Ltd., a subsidiary of Dexter Studios and an AI-based digital marketing company, announced on the 26th that it won the Brand Grand Prize in the AI Data category at the '2025 Korea Product Awards' held on the 24th.
The 'Korea Product Awards' has been held since 1997 to discover excellent domestic products and marketing cases and to select and award companies and institutions with global competitiveness. It is hosted by the Korea Product Society, a non-profit organization. The society is a representative domestic product studies academic organization with approximately 1,000 members, including experts from academia, industry, public institutions, and research institutes.
Dexter Crema's AI marketing solution, Adplorer, was evaluated for maximizing efficiency by incorporating AI into all marketing processes, including market analysis, strategy development, and targeting optimization, based on large-scale data.
This award is another example of Dexter Crema’s AI technology being recognized. The company previously won the Minister of Science and ICT Award at the ‘2025 AI Excellence Summit Awards’ and the AI Creative Excellence Award at the ‘2024 Korea Digital Advertising Awards’.
At the spring conference of the Korean Society of Merchandising held on the same day, Dexter Crema presented a paper on the topic of ‘A case study of fine-tuning an advertising-specific giant language model (GPT) for advanced hyper-personalized marketing.’ In this event, he shared a case study of developing a small language model (sLLM) specialized for advertising and marketing based on an open source language model, and a method of applying it.
Son Dong-jin, CEO of Dexter Crema, said, “It is very meaningful to be recognized by the Korea Society of Merchandising for both our technological prowess and marketability,” and added, “We plan to fully launch our AI-based advertising automation solution and strengthen our leadership in the market through language models specialized in the advertising domain.”
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