Content AI solution specialist 4by4 announced on the 23rd that it has signed a strategic business agreement (MOU) with AI creative company Palette Co., Ltd. (CEO Jong-geun Lee) for entry into the digital advertising market.
Palette, which signed this agreement, is a specialized company that produces advertising videos and digital content using generative AI technology. It operates an AI-based video production platform and an AI artist platform that connects advertisers and content creators.
Through this collaboration, the two companies will jointly develop a brand strategic digital advertising solution that combines AI technology and 8K ultra-high definition picture quality improvement technology, and will cooperate to improve the quality and efficiency of the entire digital advertising industry, focusing on the production of high-definition content.
Palette CEO Lee Jong-geun said, “Since brand advertising is important for expressing materials and conveying detailed facial expressions of people, high-resolution content production has become an essential element,” and “Content produced in 8K high definition through FourbyFour’s pixel solution can be effectively communicated even in large display environments.”
Bae Seong-wan, head of the PobyPo solution business division, said, “If we apply our AI image quality improvement solution in the form of API to Palette’s content creation platform, users will be able to receive high-quality results without any separate recognition,” adding, “We expect that the collaboration between the two companies will simultaneously improve the accessibility and quality of content creation.”
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