AI-based outdoor advertising company addd announced on the 23rd that it will participate as a partner in the '2025 Korea Makgeolli Expo' (MAXPO 2025), which will be held at the Yangjae aT Center in Seoul from the 23rd to the 25th.
Makgeolli Expo is Korea's largest makgeolli trade fair. This year, approximately 120 makgeolli and liquor-related companies are participating in the event, and over 30,000 visitors are expected to visit the site.
At this event, Ad will present ‘Dalgo T’, the only legal outdoor advertising medium for alcoholic beverages in Korea, and propose a new branding marketing solution to traditional liquor and alcoholic beverage companies that are having difficulty securing marketing channels due to strict liquor advertising regulations.
In particular, Dalgo T is configured as an LED advertising truck capable of broadcasting advertisements, so it can be used as a mobile outdoor medium to expose brands without location restrictions. Unlike general outdoor advertisements, it is operated as a legal medium that is not restricted by time by meeting the liquor advertisement review standards, so it is receiving attention from the industry as domestic makgeolli and liquor brands can utilize it to secure actual consumer contact points.
An advertising official said, “Dalgo T is a medium that adds new possibilities to outdoor media by going beyond the framework of mainstream advertising regulations,” and added, “We plan to provide support in various ways so that it can increase brand awareness and achieve actual marketing results for various mainstream brands.”
In fact, through this exhibition agreement, Ad will introduce T in the form of an X-banner in key spaces within the event venue and post promotional content on the official Maxpo website, thereby presenting a strategic cooperation model between the exhibition and the advertising media.
Meanwhile, addd is developing and operating an outdoor advertising solution that can measure advertising effectiveness in real time based on AI technology, and is expanding its territory as a marketing company through smart media services including 'Dalgo T'. In particular, it is leading the way in establishing alternative advertising channels in regulated industries such as traditional liquor, and is pioneering a new adtech market.
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