AI-based outdoor advertising technology company 'addd' announced that it participated in ISE 2025 (Integrated Systems Europe 2025) held in Barcelona, Spain from the 4th to the 7th. ISE is the largest global exhibition where the latest technologies and solutions in the digital signage, AV (audiovisual), and smart display industries from around the world come together. At this event, addd introduced AI-based outdoor advertising solutions and smart advertising media and entered the European market.
Addd-i is an AI outdoor advertising effectiveness analysis solution that collects and analyzes advertising exposure data in real time using camera-based vision sensors and quantitatively measures advertising reach and performance. Through this, advertisers can establish more precise advertising execution strategies and maximize advertising effectiveness.
In addition, SPACE-i is an AI-based spatial analysis solution that provides technology to analyze the floating population patterns and advertising effectiveness within a specific space to derive optimal advertising locations and exposure strategies. Through this, advertisers can identify the optimal location where advertising effectiveness can be maximized, rather than simply a place where many people gather.
Dalgo-T is Korea’s only LED video transmission advertising truck that presents a new paradigm for mobile outdoor advertising in the city center. Equipped with Ad’s AdEye solution, it is a smart mobile digital advertising medium that analyzes real-time data and displays optimal advertising content. Its strengths include increasing advertising reach on major urban traffic routes and enabling customized advertising transmission based on floating population data.
Dalgo-D is an offline smart advertising medium that uses Dynamic Creative Optimization (DCO) technology to automatically optimize and broadcast advertising content using real-time data. This allows the most effective advertising message to be displayed on the same billboard based on conditions such as time, floating population, and weather.
With over 1,300 global companies participating and over 50,000 industry professionals attending, ISE 2025 is a key opportunity to showcase how AI-based OOH technologies can be leveraged in the digital signage and DOOH markets.
Ad currently has a branch office in Vietnam, has registered patents in Vietnam and Indonesia, and is coordinating its entry into the Japanese market. Furthermore, through its participation in ISE 2025, it plans to fully launch its strategy of expanding beyond the Asian market to the European market. In particular, in the European market, where the outdoor advertising market is larger than online advertising and DOOH technology is developing rapidly, Ad will showcase its latest technology to strengthen its competitiveness and expand its position in the global advertising market.
An AD official said, “ISE is an important stage where we can inform the potential of AI-based advertising solutions in the global digital signage market including Europe,” and “Through our participation in ISE 2025, we plan to present practical cases of what kind of innovation AI technology can bring to the outdoor advertising market, and we also plan to actively pursue strategic cooperation to enter the European and global markets.”
- See more related articles
You must be logged in to post a comment.