AI-based outdoor advertising tech company ‘addd’ participated in wetec 2025 held in Stuttgart, Germany from the 13th to the 15th. Wetec is Europe’s largest advertising and display exhibition that showcases the latest trends in advertising technology, large-format printing, lighting advertising, and digital signage, and is an important event where global companies unveil new technologies and solutions. At this exhibition, addd showcased AI-based outdoor advertising solutions and smart advertising media, and began full-scale market expansion.
At this exhibition, Ad showcased its innovative AI-based outdoor advertising solution and smart advertising media utilizing it. The solutions include 'addd-i', which collects and analyzes advertising exposure data in real time using a camera-based vision sensor, and 'SPACE-i', which analyzes the floating population pattern in a specific space and suggests the optimal advertising location and exposure strategy. Through these solutions, advertisers can establish more precise advertising execution strategies and maximize advertising efficiency.
In addition, Ad introduced the LED video broadcasting advertising truck 'Dalgo-T', which presents a new paradigm for mobile outdoor advertising in the city center, and the 'Dalgo-D', an advertising medium customized for offline spaces where customers stay for a long time, such as hospitals, shared offices, and pubs. These smart advertising media enable target marketing based on floating population and offline space population data, contributing to increasing the effectiveness of advertising.
As part of its global strategy, Ad has established a branch in Vietnam, registered patents in Vietnam and Indonesia, and is currently coordinating the establishment of a branch in Japan. Through its participation in this wetec 2025, Ad plans to fully expand into the European market. In particular, Ad plans to propose innovative products in the European market, where digital transformation (DX) is not rapid compared to the overwhelming size of the digital signage and DOOH markets, and rapidly expand its presence in overseas markets.
An AD official said, “wetec is an important venue where we can showcase the competitiveness of Ad’s AI-based advertising solutions in the global outdoor advertising market,” and “Through our participation in wetec 2025, we plan to publicize Ad’s leading technological prowess and lay the groundwork for advancing into global markets such as Europe and North America.”
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