Data Brain , a startup developing AI-based performance marketing automation software 'MA-HA', announced on the 21st that it was finally selected for the '2025 Re-Challenge Success Package' support project hosted by the Korea Institute for Startups and Entrepreneurship Development.
The Re-challenge Success Package is a government support program that selects excellent re-entrepreneurs and provides systematic education and business funds to help them make a stable comeback. It has a high competition rate every year and is characterized by being selected primarily by companies that have proven both technological prowess and market potential.
Data Brain was selected for this program with a competition rate of about 9 to 1. Based on this support, the company plans to fully strengthen the technological capabilities of its ‘MA-HA’ solution, including ▲enhancing AI marketing algorithms, ▲developing customized dashboard functions by industry, and ▲strengthening automatic advertising material generation tools.
'MA-HA' is a SaaS-based software that uses artificial intelligence to automate all aspects of marketing, including advertising execution, performance analysis, and material production. It focuses on increasing users' work efficiency and cost savings.
Moon Sang-yoon, CEO of Data Brain, said, “This selection for the Re-Challenge Success Package is a recognition of our technological prowess and potential for market demand,” and added, “We will focus on development so that we can solve the marketing difficulties faced by small business owners and startups with AI technology and secure competitiveness in the global adtech market.”
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