– CRM automation solution optimized for domestic messaging environments such as push, KakaoTalk notifications, email, and pop-ups
– Marketing automation based on customer behavior data without code development through linkage with Naver Shopping and Cafe24
– The importance of CRM marketing to retain and reactivate existing customers has increased due to the sharp decline in digital advertising efficiency.
Graybox (CEO Min-yong Lee), the operator of CRM (Customer Relationship Management) marketing automation solution 'Notifly', announced on the 20th that it had attracted pre-Series A investment from Schmidt and Mashup Ventures.
Notifly is a CRM marketing automation solution that integrates and manages various marketing channels such as app push notifications, Kakao Talk notifications, Kakao Friends Talk, pop-ups (in-app messages), emails, and text messages. It collects customer behavior data in real time to automatically send personalized messages and analyze marketing performance.
Last April, Notifly launched a user journey function that allows users to easily execute marketing scenarios based on user behavior or attributes without developing code in collaboration with Naver Shopping and Cafe24. It also provides integration with leading data analysis solutions such as Amplitude and Mixpanel.
Graybox CEO Lee Min-yong holds a Ph.D. in statistics from Stanford University, has global experience at Airbnb, and has served as the head of data at Banksalad, and has a thorough understanding of the domestic market. CEO Lee noted that in a market where the importance of customer retention and reactivation is increasing, there is a lack of domestic CRM marketing solutions to respond to this. Currently, he is developing Notifly with development and product experts from major domestic IT companies such as Naver, Coupang, and Channel Corporation.
Notifly has been introduced to over 80 companies, including SK Rent-a-Car, Class 101, and Cash Slide, in just 1 year and 7 months since its launch, and has surpassed 200 million cumulative messages sent. In particular, it has been recognized as a CRM solution optimized for the domestic messaging environment, leading to high customer satisfaction through its high level of compatibility with the KakaoTalk channel, which has an overwhelming usage rate in Korea.
Graybox CEO Lee Min-yong said, “After this investment, we plan to hire additional key talents such as AI engineers and dedicated managers for close customer management,” adding, “This year, we will launch new features that enhance AI-based customer behavior data analysis to dramatically increase our clients’ marketing efficiency and establish ourselves as the leading solution for domestic CRM messaging.”
Mashup Ventures Growth Partner Seung-guk Lee, who participated in this investment, said, “Graybox is a team with the technology to reliably process large-scale real-time messaging and user data,” and “We expect future growth as they will be able to easily introduce the service to companies with sophisticated responses tailored to domestic messaging channels and user environments.”
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