MegaZone (CEO Ji-Hwang Jang) joined hands with Shinhan Financial Group to establish a platform company called ‘Finflow.’
Finflow is a next-generation fintech platform company based on AI and digital marketing technology. It participated in the strategic equity investment of four affiliates of Shinhan Financial Group, including Shinhan Bank, Shinhan Card, Shinhan Investment & Securities, and Shinhan Life, in a subsidiary established by Megazone.
Pinflow CEO Cha Sang-hoon, Shinhan Card CEO Park Chang-hoon, and key executives from Megazone and Shinhan Financial Group affiliates held the Pinflow launching ceremony at Shinhan Card headquarters Fine Avenue in Euljiro, Seoul on the afternoon of the 16th.
Finflow plans to provide a new digital experience to both individual and corporate customers by promoting ▲AI-based financial services ▲enhancing customer digital marketing ▲integrating with external non-financial services.
MegaZone plans to carry out innovative businesses that combine finance and technology, such as ▲AI transformation ▲digital marketing ▲B2B2C fintech services, by incorporating accumulated cloud and AI technologies.
Pinflow provides financial content curation and participatory reward services through its self-developed AI-based content and reward platform, 'We Learn Buff Pick', and provides differentiated services that connect digital finance and content in customers' daily lives.
Finflow plans to grow into an innovative fintech company leading digital transformation through various projects such as ▲AI Agent ▲cloud-based financial services ▲development of a non-financial content linkage platform in the future.
Finflow CEO Cha Sang-hoon said, “The establishment of Finflow was to build innovative services and platforms that go beyond the framework of existing finance through the convergence of finance and technology, and to secure new growth engines.” He added, “Through Finflow, we will actively respond to the rapidly changing digital environment and support the provision of more convenient and innovative financial services to customers.”
A Shinhan Financial Group official said, “We plan to pursue technological collaboration for the transition of the group’s AI agent adoption through strategic equity investment and partnership with Finflow,” adding, “We expect to discover new businesses and create synergy between the two companies by linking financial and non-financial platform businesses.”
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