P2ACH AI, an AI-based outdoor advertising (DOOH) effectiveness measurement solution company, announced on the 16th that it was finally selected for the '2025 NICE Open Innovation' program.
NICE Open Innovation is an open collaboration program hosted by the NICE Group, with the goal of jointly discovering new business opportunities through PoC (proof of concept) between the group’s major affiliates and innovative startups. This year, 10 affiliates including NICE Information Service, NICE Information & Communication, Korea Electronic Finance, NICE D&R, OKPOS, NICE D&B, NICE Genie Data, NICE Business Platform, NICE Credit Information, and NICE Tech Center Vietnam will participate to promote practical collaboration.
With this selection, Peach AI will conduct a PoC of the table order service with NICE Information & Communication, a leading domestic payment infrastructure company. The two companies plan to use AI technology to innovate the in-store ordering and payment experience and verify the possibility of practical commercialization, such as providing data-based customized services.
A Peach AI official said, “We will verify AI-based ordering and payment innovation through a four-month proof of concept (PoC) with NICE Information & Communication, and based on this, we will accelerate domestic and international market expansion and service advancement.”
Peach AI is a startup that is leading the digital transformation of the opaque outdoor advertising market through artificial intelligence technology. In particular, it is showing results such as signing a 2 billion won contract with large Japanese infrastructure companies and attracting pre-A investment.
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