– 'Pillowdy' exports surge 450% month-on-month due to popular Japanese entertainment show exposure and Golden Week demand
-Loft store opening in February, diversification of distribution channels including collaboration with Campfire, Rakuten, and ANA
-Japanese official online mall opens… Pop-up store planned in Japan in the second half of the year
Coversummon (CVSM, CEO Jaeho Lee) announced on the 25th that it will accelerate the Japanese market conquest of its lifestyle tech brand 'KEEK' and strengthen its online and offline distribution networks.
Cover Summon entered the Japanese market in 2024 through collaboration with Japan's Itochu Corporation, and quickly established a local offline distribution base by introducing KIK products to Japan's largest variety shop LOFT's Ginza and Shibuya stores in February of this year.
Recently, Kik's representative product 'Pillowdy' was introduced on the popular Japanese talk show 'Ueda and the Night the Woman Shouts', and its brand awareness skyrocketed. In addition, with the special effect of Golden Week, the biggest holiday in Japan, the export amount of Pillowdy in May skyrocketed by over 450% compared to the previous month.
Accordingly, Coversummon opened an official Japanese online mall in collaboration with Itochu Corporation to expand the contact points of the Kik brand in the Japanese market, and will present major techwear products that use Coversummon fiber technology, including pillowy, windbreakers, and vests.
In addition, we are also accelerating the expansion of contact points in various local distribution channels, including the Japanese cloud funding platform 'CAMPFIRE', 'Rakuten', 'Amazon Japan (Amazon JP)', and 'ANA (ALL NIPPON AIRWAYS TRADING CO., LTD. 全日空商事) Aviation Mall'.
In addition, we are enhancing our B2B network through collaborations with major Japanese fashion and distribution companies such as FreshService, Wfield, and GUNZE LIMITED’s SEESAY, and we also plan to open new pop-up stores in Japan, including in Tokyo and Osaka, in the second half of this year.
CoverSermon CEO Lee Jae-ho said, “The Japanese market is a key base for Kik’s global strategy, and we are prioritizing securing brand competitiveness,” adding, “We will continue to do our best to firmly establish Kik’s brand value in the Japanese market through service advancements and partnerships.”
Meanwhile, Coversummon is expanding Kik's distribution network in major Asian markets including Japan, Taiwan, and China, and is also continuously strengthening its position in overseas markets by expanding collaborations with global luxury and SPA brands based on its own textile technology.
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