Point Mobile is actively pursuing a global market strategy by participating in international exhibitions and holding regional partner events.
Point Mobile announced on the 15th that it will hold the 'Global Partner Conference 2025' by inviting around 60 partners from 40 countries around the world. This conference will be held in China, Hong Kong, and Macau from the 12th to the 16th.
The company plans to strengthen its existing enterprise mobile computer business and enhance its marketing capabilities through the introduction of new products through the Global Partner Conference. At this conference, it will introduce ▲the TR54, an industrial tablet PC specialized for business ▲a mobile POS (mPOS) targeting the global retail market ▲a smart POS terminal.
'TR54' is a new product that was first introduced at 'MWC', the world's largest mobile communications exhibition held in February. At this event, we plan to strengthen the marketing of 'TR54' targeting partners. We also plan to lead collaboration for new business entry by introducing new mPOS and smart POS products.
In addition, at this conference, a strategy for developing dedicated products specialized for disaster safety networks (military, police, firefighting) that support MCPTT and are compatible with PTT-only headsets, as well as a plan to expand the K-defense product lineup, were announced. Since last year, Point Mobile has been expanding its presence in the defense market by supplying the “PM95,” a 5G advanced wireless device specialized for disaster safety networks, to the Mexican National Police Agency.
A company official explained, “The global POS terminal market is expected to grow from $99.9 billion last year to $107.1 billion this year and $169.6 billion in 2029, with a CAGR of 7.2%. The handheld rugged mobile computer market is also expected to grow from $2.48 billion last year to $4.78 billion in 2033.” He added, “The mPOS and smartPOS markets that Point Mobile is targeting are more than 15 times larger than the POS terminal market, and the company expects to secure new growth engines and create meaningful management performance growth through aggressive marketing strategies.”
Point Mobile plans to drive innovation in retail operations by developing innovative technologies using cutting-edge AI technology, incorporating smart store technology and data-based solutions into its products, and grow into a global leader in the relevant market.
A company official said, “In this difficult business environment not only in Korea but also around the world, we believe that close cooperation and strengthening trust with global partners will be the driving force for the company’s development and increased sales,” and “We are strengthening our promotional marketing for Point Mobile and its products through this global partner conference, participation in international exhibitions, and regional partner events. This year, we are aiming to exceed KRW 100 billion in sales for the first time since our founding.”
Meanwhile, Point Mobile has been hosting a 'Global Partner Conference' every year, inviting global partners to introduce new products and technologies. Last year, the conference was held in Korea.
- See more related articles
You must be logged in to post a comment.