Google Korea will host the 'YouTube Festival', YouTube's annual event for brands and marketers, in Seongsu-dong for three days starting on the 14th. YouTube, which celebrates its 20th anniversary this year, will focus on the process through which it has evolved from a video platform to a core platform that creates culture and drives industrial innovation, focusing on communication between creators, brands, and viewers.
YouTube currently provides services in over 100 countries and 80 languages, helping creators communicate with viewers around the world and build fandoms. According to a survey by market research firm Kantar, 86% of Korean viewers chose YouTube as their most preferred video service, and they also chose YouTube as their most used mobile app. In particular, Korean Generation Z viewers (ages 18-26) chose YouTube as their most preferred platform for watching short-form videos, and 73% said they would choose YouTube if they could watch only one service for a year.
The YouTube Festival was designed to help brands and marketers communicate honestly and establish effective marketing strategies based on the rapidly growing influence of creators. During the event, there will be presentation sessions with key Google executives and panel sessions with brands and creators. Through four presentation sessions: ▲YouTube as an effective medium to increase influence, ▲YouTube evolving into a global cultural hub with Korean creators, ▲Strategies for maximizing business influence through YouTube, ▲Introduction to YouTube’s latest shopping and AI features, brands and marketers will be able to learn how to comprehensively utilize the YouTube platform and specific success stories.
The panel session will feature creators who have built solid subscriber bases with their unique content, including Meat Man, The Great Library, and Arala Beauty. Creators will share successful cases utilizing YouTube’s various formats and features, and provide practical and vivid insights to marketers who wish to build fandom and strengthen their brand influence.
During the event, participating brands will be able to view exhibitions and sessions that will allow them to experience the past, present, and future of YouTube in a variety of ways, and will also have the opportunity to actively network with industry experts and creators. In addition, creative creators from various fields will be provided with the opportunity to share their experiences and know-how and explore collaboration possibilities with brands and marketers.
Simon Khan, Vice President of Marketing for Google Asia Pacific, said, “YouTube has established itself as an essential platform that goes beyond a simple video platform to connect brands and consumers and create new marketing opportunities.” He added, “We will continue to actively support Korean brands and marketers to communicate with customers around the world and grow their businesses by collaborating with various creators through YouTube.”
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