SmoreTalk, an artificial intelligence (AI) design company, announced that it has signed a strategic partnership with Fal, a generative media cloud platform headquartered in Silicon Valley, USA. Through this agreement, SmoreTalk will supply its image editing AI model to the Fal platform and actively pursue global market monetization.
Through this collaboration, SmoreTalk has initially supplied Fal with an AI model equipped with a background removal function, and plans to sequentially provide additional AI models in the future, including resolution improvement and image partial correction.
Fal is a generative AI cloud platform specializing in media creation such as images, videos, and audio, and provides an integrated AI model marketplace, private model distribution, and high-speed learning infrastructure. It has attracted investment of approximately $72 million (KRW 102 billion) from major venture capitals such as Andreessen Horowitz (a16z), and is also an official partner of Black Forest Labs, which developed the Flux image generation model. It also has collaboration cases with major AI companies such as Eleven Labs and Minimax.
SmoreTalk operates an AI-based design platform called 'Flamel (flamel.app)' that can be easily utilized by general users, and an image editing tool called 'Urimg (urimg.pro)', and its characteristic is that it supports even non-experts to produce high-quality creative content.
The AI-based background removal model of SmoreTalk, which was recently applied to Fal, was also selected as a recommended model (Featured Model) in existing overseas AI platforms, and has proven its technical feasibility and stability with a cumulative usage record of over 5 million times to date. Accordingly, Fal and SmoreTalk have agreed to cooperate to provide the technology to a wider range of global users.
Hwang Hyun-ji, CEO of Smoretalk, said, “This partnership is a meaningful first step as it is rare to directly pursue monetization with a global platform using an AI image editing model developed domestically.” He added, “We will continue to advance our AI-based creative tools to strengthen our competitiveness in the global market.”
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