– Chabot, implementing a ‘customer-centric experience’ that connects the entire vehicle process more intuitively and seamlessly
– Provides the same main services through a web browser without installing apps, expanding user accessibility
– Simplify vehicle purchase and enhance user convenience through curation, quick consultation application, bookmarks, etc.
Chabot Mobility (CEO Kang Sung-keun) announced on the 13th that it has completely revamped the mobile app and PC web service of the 'My Car Purchase Service' provided by the driver integrated mobility platform 'Chabot'.
Since launching the 'Buy My Car' service in March of last year, Chabot has focused on improving user-centered services based on user feedback and market trends accumulated over the past year. This reorganization focuses on substantially resolving the inconveniences experienced by consumers in the process of purchasing a car online and seamlessly connecting the journey from information search to consultation and payment. In particular, accessibility has been greatly improved by providing the same main functions through a web browser without installing an app, and a 'quick consultation request' service has been introduced so that anyone can quickly receive consultation even as a non-member, allowing them to easily start their car purchase journey.
The most notable change is the advancement of the vehicle search function. The newly introduced vehicle curation function provides various recommendation categories such as ▲vehicles that are rapidly gaining popularity ▲family cars that are easy to carry strollers ▲cost-effective first cars in the 20 million won range ▲electric vehicles ▲vehicles optimized for camping, etc., based on the consumer’s lifestyle, purchase purpose, and interest trends. Consumers can check related vehicle information at a glance by simply clicking on keywords of interest, allowing for much more efficient search than before.
In addition, a 'quick consultation request' service has been newly established to allow customers to easily receive vehicle purchase consultation without having to sign up for the app. If you enter only your name and phone number, a Chabot expert consultant (concierge manager) will contact you and guide you through the entire purchase process, including vehicle estimates, financial products, insurance, and construction, one-on-one, and provide customized consultations for various purchase methods, including installment, lump sum, lease, and rental. Through this, customers can receive close care from expert consultation managers without complicated procedures, and by lowering the barrier to entry for consultation, it is expected that the service utilization rate will also be substantially increased.
Detailed functions for increased customer convenience have also been significantly enhanced. A new ‘bookmark function’ has been added that allows users to save vehicles they are interested in, and the UI/UX of the payment process has been improved to make card registration and payment flows simpler and more intuitive. This is expected to play a major role in reducing user fatigue at the purchase conversion stage.
Yongmin Kim, head of the Chabot Mobility Product Division, said, “This renewal focuses on making each user’s vehicle purchasing journey easier and faster,” adding, “We wanted to reduce the fatigue felt by consumers during the search process and connect the entire process leading to purchase into a single organic flow.” He continued, “Through continuous service improvements, we plan to solidify our position as Korea’s leading integrated vehicle purchasing platform by creating an environment where anyone who wants to buy a vehicle, anywhere, can easily search for and purchase a vehicle without complicated procedures.”
You must be logged in to post a comment.