The Korea Pediatric Cancer Foundation announced on the 13th that it signed a business agreement with Never Give Up Co., Ltd. regarding the 'Donation Coloring' campaign and will begin supporting treatment costs for children with pediatric cancer and incurable diseases.
NeverGiveUp is a social contribution solution company that connects companies that want to practice social contribution with individuals who want to participate in donations, and operates a donation platform called 'Donation Coloring'.
'Donation Coloring' is a service that naturally delivers a public service message to the person on the other end of the call by inserting a campaign message instead of the standard call connection tone heard when the user makes a call. Donors simply select a corporate brand to which they want to make a donation on their behalf, and the donation amount is covered by the selected brand.
NeverGiveUp CEO Wonjun Jang said, “We developed this service with the hope that anyone can easily participate in donations in their daily lives, breaking away from the existing passive donation method. Through donation coloring, companies can form strong bonds with consumers and build a positive brand image, thereby achieving successful social contribution results.”
Hong Seung-yoon, executive director of the Korea Pediatric Cancer Foundation, said, “Successful examples of social contribution will lead more companies to actively participate in social contribution, ultimately contributing to the activation of a donation culture and saving more lives.”
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