Airbridge, an advertising performance measurement and analysis solution from marketing technology company Abilpalgong, announced on the 13th that it held a seminar titled, “How will game UA change in the cross-platform era?” at the Eliena Hotel in Seoul on the 8th.
This seminar was co-hosted by Airbridge, Com2uS Platform (Hive), and TikTok, and was designed to examine changes in UA (User Acquisition) strategies in a cross-platform gaming environment where boundaries between mobile, PC, and console are disappearing. Around 200 marketing practitioners and officials from the gaming industry attended, showing great interest.
The seminar consisted of a total of 6 sessions, and domestic and international game marketing experts, including Airbridge, Com2uS Platform Hive, TikTok, and Liquid Advertising, participated as speakers. Each session was structured around actual campaign data and practical experience, providing abundant information that could directly help current marketers design practical UA strategies.
Key presentations included: ▲ UA campaign strategy and performance of Nexon's 'First Descendants' game conducted by Airbridge and TikTok, ▲ Cross-platform user behavior tracking and analysis method across PC, console, and mobile through Airbridge, ▲ Cross-platform UA changes and advertising strategy insights as seen by TikTok, ▲ High-efficiency live service operation method utilizing Com2uS platform's 'Hive', ▲ Liquid Advertising's US-focused game UA strategy and global expansion know-how, etc.
The latter half of the event featured a networking session where game industry insiders could freely share their concerns and strategies, and a lucky draw event was also held.
ABILEPALGONG CEO Nam Seong-pil said, “In the cross-platform era, in order to effectively acquire users and optimize performance, it is important to analyze the behavioral data of users moving between various channels in real time and analyze the performance of each channel in an integrated manner.” He added, “Airbridge will do its best to support you by collaborating with various partners to enhance game marketing and achieve optimal performance.”
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