Daejeon Creative Economy Innovation Center (CEO Park Dae-hee, hereinafter referred to as Daejeon Innovation Center) announced that its incubation company, Azenda Co., Ltd. (CEO Ahn Hyo-in and 1 other person, hereinafter referred to as Azenda), participated as a representative Korean company in the ICIA & Startup Exchange event held in Ho Chi Minh, Vietnam from April 25 to 27.
After competing with about 30 global startups, Azenda received both the Gold Award and the Special Award, acknowledging the innovation and growth potential of its 'WithG' service.
Agenda is an AI startup established in October 2024 with the vision of 'presenting the right agenda for the AI era'. Based on core technologies in the AI and LLM fields, it has been recognized for its business performance and technological prowess by carrying out the 2024 Preliminary Startup Package (hosted by Daejeon Creative Economy Innovation Center), being selected for the 2025 Early Startup Package (hosted by Korea Water Resources Corporation), and carrying out the Ministry of Health and Welfare's multimodal medical data-based AI medical service development and verification project.
In particular, we have developed our own 'WithG' model that instantly searches for desired clips in videos using multimodal information, and we are providing customized AI services in cooperation with institutions and companies in various fields such as education, medicine, and construction.
On April 26, Agenda presented and demonstrated its AI·LLM-based video clip search engine 'WithG' at the ICIA & Startup Exchange event held at the University of Economics (UEH) in Ho Chi Minh City. WithG features a natural language search engine that finds the exact section of a video that a user wants in the online education market and a function that provides real-time Q&A based on the video. It also features a dashboard for instructors to report users' viewing and question history and automatically generate timelines and subtitles using AI, thereby closely connecting teachers and learners even in an online lecture environment. After the on-site presentation, many attendees highly praised the intuitiveness and innovation of 'WithG', and in particular, government officials from the NSSC showed deep interest and requested additional cooperation plans for linking with universities and institutions.
Ahn Hyo-in, CEO of Azenda, said, “By directly checking the trends and requirements of the local market, we once again realized how important the localization strategy of ‘WithG’ is,” and “As we have proven the innovativeness and global competitiveness of our service through this event, we will sequentially participate in major overseas events such as InnoEX 2025, 2025 TechFest, and 2026 CES to accelerate ‘WithG’s’ entry into the global market.”
Agenda plans to secure localization and verification data for 'WithG' through MOU signing and PoC with NSSC and UEH in the second half of 2025, and plans to pursue a full-scale global launch starting with CES 2026. It is expected to establish itself as a leading company in the global video search market by providing services optimized for overseas universities and education markets by enhancing multilingual support functions such as English, Vietnamese, and Japanese.
Park Dae-hee, CEO of Daejeon Innovation Center, said, “We will continue to provide various support to promising startups like Azenda so that they can continue to grow.”
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