Featured Co., Ltd., a global SNS data analysis company, announced that it participated in 'Startup JAPAN EXPO 2025' held at Tokyo Big Sight, Japan from May 8th to 9th and introduced its AI-based influencer marketing solution 'Featuring Japan'.
This exhibition is the largest startup event in Japan and was hosted by Sansan, a leading Japanese B2B SaaS (Software as a Service) company. This year, it was held on the largest scale ever, with approximately 380 startups participating, a 30% increase from the previous year, and approximately 7,000 visitors visiting the site.
Featuring demonstrated its AI all-in-one influencer marketing solution to about 300 industry professionals who visited the booth during the event and conducted business networking to secure new customers in Japan. In particular, it is evaluated that it laid the foundation for expanding partnerships in the future by exploring the possibility of strategic collaboration with local Japanese startups through the 'FUNDeal' program.
'Featuring Japan' is a solution that automates the entire process of influencer search, recruitment, campaign operation, and performance analysis specialized for the Japanese market. It is designed to increase the efficiency of marketing work and reduce the resources required for influencer collaboration by approximately 90%. Since last year, Featuring has been accelerating its overseas market conquest by successively releasing global marketing packages targeting the North American and Japanese markets.
“This exhibition was a meaningful opportunity to directly see the local response to Featuring Japan’s solutions and explore practical collaboration opportunities with various Japanese companies,” said Jang Ji-hoon, CEO of Featuring. “With the establishment of our Japanese corporation, we plan to strengthen our cross-border marketing model and continue to expand our success stories in the global market.”
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